Kendra Scott opens 1400

Popular jewelry brand Kendra Scott opened its second New Jersey store at the Westfield Garden State Plaza in Paramus on May 26.Kendra Scott

Popular jewelry brand Kendra Scott has added a second store in New Jersey.

The fashion jewelry store opened in the Westfield Garden State Plaza in Paramus on May 26.

The 1400-square-foot store at 1 Garden State Plaza Blvd. is situated on Level 2 near Neiman Marcus, between Tory Burch and Everything But Water.

Like the retailer's other locations, the Paramus store has a "Color Bar" where customers can design their own jewelry and an onsite engraving machine.

Founder Kendra Scott started the brand and making jewelry in her spare room in Austin, Texas in 2002, according to Forbes.

The company earned $75 million in profits in 2015, according to the Daily Voice. Private equity firm Berkshire Partners invested more than $1 billion in the company in 2016, increasing its value, according to Forbes.

There are over 100 Kendra Scott stores nationwide, including New Jersey's first location at the Mall at Short Hills in Short Hills.

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